He is in charge of implementing the model and bringing it to life through the platform, of partnerships and collaborations with established artists, venues and agencies, and of supervising and coordinating the music advisors and the technology and marketing suppliers.

Musician, record producer and entrepreneur with over 30 years of experience in the music and live entertainment industry. Creator and manager of historic live music venues such as Rock Planet, Factory, Transilvania Live, PalaAquatica. Founder of the record label Arte Nativa (with Claudio Trotta, Barley Arts) and of the publishing house Test One Two. He has produced artists such as L'Aura, Mistonicivo, Deasonika, worked with Irene Grandi, Elisa and collaborated with Sony, Virgin and Barley Arts. An internationally renowned musician, he is currently the bassist and producer of the band Screamin' Demons.

She is in charge of project coordination, of the design and validation of the business model and of strategic agreements.

An expert in international project management and digital innovation, she has 20 years of experience coordinating large-scale projects with major international consortia. As a freelancer she has carried out numerous assignments for private and public clients, such as law firms, investment funds, universities, foundations and European Community bodies. Her background also includes significant knowledge of technological innovation and the development of digital business models.

He is in charge of partnerships with venues, event organisation agencies and promoters.

A professional with over 40 years of experience in live music and event organisation. Founder and manager of historic live music venues such as Rock Planet and Factory. Promoter of national and international tours and live formats, he is the creator of the "Rock and Roll Experience" music cruise and of the Rock'n'Roll brand.

He is in charge of developing the marketing and digital growth strategy and the brand awareness campaigns in collaboration with external suppliers.

A marketing strategist in the music industry, he is the founder of the award-winning digital platform HuKnow, the marketplace that disrupted business models in terms of professional skills. His background includes significant knowledge of the music industry and live music, with over 20 years of experience organising world tours for world-famous artists such as Eros Ramazzotti.